Mon 30 Jan 2006
Customer data integration (CDI) hubs continue to become a strategic driver for organizations who need to gain unified views of their customers across their sales and distribution channels for multiple product lines. However, while CDI initiatives have become one of the top five priorities for most Fortune 500 chief information officers, these projects continue to be risky ventures — and many of them fail during the implementation stage. One of the main reasons for failure is a lack of appreciation for all the factors that affect the scalability of a customer master data hub.
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