Smart marketers can make use of nearly anything

One smart marketing idea that will cost you practically nothing is to turn your invoices into marketing tools. This can be done by adding your slogan to the bottom, or by making sure that your company name, Web address and other information is included prominently on the invoice.

Sweetening the deal

But the invoice can also serve as a vehicle for other marketing tools. Include a coupon with the invoice, or a short message about a special promotion your company is having. You can also write a handwritten note, thanking the customer for being such a good customer, and offering a discount on the next order.

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