The mantra of selling solutions has taken enterprise software by storm and nowhere is this more prevalent than CRM. Honestly, it seems like the more challenging and difficult it is to sell into specific sectors of CRM, the more “solution-selling” is being invoked. This newfound religion is truly transforming some companies away from being purely product-centric to being problem-centered on their customers’ broken business processes first. The most positive aspect of solution selling’s prevalence among the best-of-breed CRM community is that it is starting to make a difference.



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