On-demand CRM has grown up. Once an impulsive reaction against expensive extensive software implementations, on-demand solutions continue to grow in size of deployment, level of functionality, and demands of users. In the past six months, both Siebel and Right Now announced new on-demand releases to support expanded adoption beyond the sales and customer support team to a broader user base. Other new competitors and point solutions have emerged to support specific CRM needs. And users are finding that on-demand is not a no-brainer: if users dont see value and learn to use it, its a bad decision.