Tackle your prospecting list backward

When it comes to smart marketing, thinking outside the box is critical. And one of the ways to do that is to approach your prospecting list in a different way. Most people buy prospecting lists and then start going through them, starting from the top. This can be annoying to people at the top of the list, since they get a ton of calls from everyone who bought the list. Smart marketing, though, could be starting from the bottom of the prospecting list. These people are not called as often, as few marketing people ever make it all the way through the list. You might have more willing listeners when you start from the bottom of the prospecting list.

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