SME-Northern Moravian Energetics (Severomoravska energetika, a.s.) is one of the eight regional energy distributors in the Czech Republic. Until 2000, SME had a dominant market share in these regions. However, SME needed to transform its business models due to competition, client demands, energy distribution changes, and the creation of a free market. SME also aimed to ensure customer satisfaction and loyalty. After a thorough product study, SME deployed a Siebel eEnergy customer relationship management (CRM) system. Consulting and integration experts from HP Services implemented the entire project, working together with HP subcontractors Nextira One and Autocont in the first phase. For the second phase, Soluziona joined the team.