Google is attempting to make it easier for merchants that list items for sale on its Google Base service by allowing shoppers to make purchases using their Google Accounts.
“For buyers, this feature will provide a convenient and secure way to purchase Google Base items by credit card. For sellers, this feature integrates transaction processing with Google Base item management,” Stephen Stukenborg, Google product manager, said. The move could be viewed as a declaration of war against PayPal, but Google executives are choosing to sidestep the issue.