With an unstable stock market comes the increasing tendency among nervous investors to shift money out of their mutual funds. At the same time, financial services firms find themselves struggling to attract new investors. Many financial services companies have chosen to address these challenges by implementing punitive measures, such as levying high redemption charges to customers who pull their assets before certain time limits have passed, or more benign measures, such as lowering fees for long-term customers. At least that’s the case at most firms – but not at the Dreyfus Corporation. Dreyfus, a subsidiary of Mellon Financial Corporation, relies on SAS Customer Relationship Management Solutions (CRM) to help keep customer loyalty and profitability on the rise.