The negative view of spam and what businesses can do to prevent it

eCommerce Strategies Spam is much more than just a tasty meat product, email spam has taken the world by storm and is causing storms in the business community.

Traditionally, email is a great way to get the word out about your e business however, unsolicited email has lost its flavor as a marketing medium.  Be sure that your company is not becoming a spamming entity.

To prevent your good name from being labeled by no-spam sites be sure to do the following:

  • Require double opt-in - if they opt in on your site they will also have to click a link confirming their subscription.
  • Don’t send constant updates to your site.  Unless your subscribers desire a daily update, be sure that you keep it to once per week or less.

Following these two simple guidelines will ensure that your company isn’t considered a spammer.  You should also consider using RSS marketing as a form of information flow for your business.

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