May 2006


Unlock CRM Potential with Enterprise Marketing Management
Destination CRM, NY - 5 hours ago
over. Product innovation doesn't work anymore, either: Competitors can replicate it within three months. And what about CRM? It's
Type of content: VENDOR WHITE PAPER InformationWeek
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Telecommuting is efficient and safe

Working from home offers you so many benefits, chief among them is the fact that you don’t have to go into an office. And, because of gas prices and commuting safety, you are very blessed to be able to work from home.

In fact, if you live in one of these cities, working from home just may be saving your life.


What’s so scary is that the art suggests 10% of drivers would not pass their driver course if they had to take it right now. Aren’t you glad you’re able to work from home?

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The SEC is looking into this insider practice

Backdating Stock Options

You may not be aware of this, but the executives in your favorite company may be dabbling in a questionable practice to sweeten their own nest egg.  It’s called Backdating Stock Options, and it’s actually more common than you might think.  In fact, it’s so common that the SEC is looking into the practice right now:

How backdating works
Lots of companies, of course, hand out stock options to CEOs and other employees. The idea is that executives will work harder, make better decisions, etc., if they are rewarded by a rising stock price. Options give execs the right to buy company stock at an "exercise price," also known as the "strike price." Typically the strike price is the value of the stock at the end of trading on the date the options were granted. At many companies, options are granted only at predetermined dates throughout the year.

At some companies, however, the options-grant dates were more flexible. Some top managers — including UnitedHealth Group Chairman and CEO William McGuire — were given the ability to choose their own option-grant dates. It appears that some executives, in cooperation with members of the companies’ boards, cherry-picked dates when their stock prices were lowest.

Why it’s unfair
What’s wrong with that? Suppose a CEO gets 100,000 options near the end of the year on a day when the stock trades at $20. Exercising the options a year later when the stock goes to $30 gives the CEO a profit of $10 times 100,000, or $1 million. But if the options are backdated to a point when the stock traded for only $10, the exec earns an extra $1 million in the deal.

Stock-market researchers began suspecting a few years ago that this was going on. Studies showed too many executives were getting the best exercise prices for the year for their option grants.

It certainly seems unfair to the rest of us, as stock holders, to see them cheat the system (and the company) in this manner.  Stock market investing should be fair and equal, across the board.  It’s a shame to see greed get in the way of ethical business practices.

Several companies are already seeing their company’s shares fall because of their implication in this scandal.  It’s reportedly affecting dozens of companies.

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Don’t be tempted to spam

Don't be tempted to spam

Although some large companies seem to forget this, like ToysRUs, you are very much negatively impacted by being associated with spam.  Most everyone I know hates spam.  In fact, Americans hate spam enough to make fighting it a billion dollar industry.

From a 2003 article on fighting spam:

"Given an environment where virtually anyone can purchase a list of 25 million e-mail addresses for $25 and send e-mail to all 25 million at practically no cost, it should come as no surprise that spam has become such a scourge," wrote Basex chief analyst Jonathan Spira in a report titled Spam E-Mail and Its Impact on IT Spending and Productivity.

Right now I can go to Google and search for an email list and purchase it on the spot using paypal or my Visa.  Businesses that spam are seen as sleazy, and you do not ever want to be seen in that light.

Even if 1% of the 500K people you spam place an order, I hope that you understand that the potential cost in PR would never make that up.  Consider using other inexpensive ways to get the word out about your business.  Tomorrow I’ll list a few very effective methods for promoting your business.  Use these instead of spam.

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Catching Up Your Retirement Investing

I have recently been looking at a variety of articles on retiring, and apparently there are a large number of people who end up falling prey to some sort of illness, job loss, stock loss or other retirement setback that causes them to need to catch up their savings plan or put off retirement later.

Some common retirement loss reasons are:

  • About 1 in 5 lost their jobs during a 10-year study period from 1992 to 2002. Among married couples, nearly one in three experienced job loss.
  • Forty-one percent of those studied were diagnosed with a major medical condition such as heart problems, diabetes or cancer.
  • Thirty-four percent experienced health-related limitations on their ability to work.
  • Eight percent were widowed, 7% experienced a severe disability and 4% divorced.

Luckily, you are one of the few people who can actually keep their investments going, even in the face of potential disastor, if you are a real estate investor.

Real estate investors have great promise in that there are always people needing a home, even in tight times.  And, when your own money is running dry, a rental property will continue to perform as long as there is a tenant in place.

Real estate is a smart retirement investment, especially if your income is not completely secure and you forsee an event like this happening before retirement age.

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eCommerce Advice From a Top Automaker

Nissan Bets on Online Advertising

The VP of Marketing for Nissan explained why Nissan is banking heavily on online advertising.  She suggests that other auto industry execs should take heed and follow their e commerce example.

Speaking at the Automotive News Marketing Seminar in Los Angeles, Ms. Thompson said Nissan has extended its relationships with Yahoo, MSN and Google, which "we now recognize as networks in their own rights, able to deliver audiences comparable to prime time."

It’s a recognition lost on most of the auto industry, she said, and the reason why automakers account for 25%, or $17 billion, of the nation’s annual advertising spending. Auto marketing outlays skyrocketed over the past two decades because automakers "were having a hard time figuring out the right way to send the right message to the right person at the right time." So the industry drove the safe route by using a combination of carpet bombing and adding incremental spending for new-media tactics.

Nissan’s VP stated that due to the excessive number crunching, they will continue their effective marketing strategy.  In fact, she explained that Nissan is one of the few car companies that are reaching people right where they are:  online.

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Tech news roundup
TMCnet - 12 hours ago
Brazilian call center and CRM solutions developer Plusoft plans to offer CRM on demand starting in June in a bid to bring CRM to more SMEs, Computerworld

Allow me to introduce the new AppExchange Partner Success Blog. It’s written by Rob lamb, Deanna Kung, Angela Kenniston and you guessed it, Wendy Close. They are involved with helping AppExchange partners become successful, and they’re doing a great job. If you are an AppExchange Partner interested in promoting your product, this is a great blog to watch.

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While you were all recovering from the long weekend, we quietly launched the Salesforce.com Rollout Guide. The rollout guide is a simple, organized collection of resources to help you roll out your implementation. We have tried to keep this down to bare necessities so that we don’t confuse first time users. We have also added the provision for anyone to comment on our suggestions. We hope this will lead to continuous refinement of these ideas, making them great “community practices“. Please take a look, and let us know what you think. My email address is kjoseph at salesforce dot com.

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LexisNexis unveils expanded CRM product for professional services
BtoB Magazine, NY - 14 hours ago
Oak Brook, Ill.—LexisNexis Interface Software, part of information services provider LexisNexis, Wednesday announced the release of InterAction 5.5, the
LexisNexis Ups the Ante in Professional Services CRM with the Finanzen.net
LexisNexis Ups the Ante in Professional Services CRM with the CRM Today
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Online CRM sales up
VNUNet.com, UK - 17 hours ago
Salesforce.com, which specialises in online customer relationship management (CRM) tools, has 22,000 customers with 444,000 individual users, up 66 per cent in
Interview: Bob Stutz, SAP senior vp for Worldwide CRM Product and CRM-Forum News
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Online CRM sales up
VNUNet.com, UK - May 31, 2006
Salesforce.com, which specialises in online customer relationship management (CRM) tools, has 22,000 customers with 444,000 individual users, up 66 per cent in

Iris readies Southern Comfort CRM
mad.co.uk, UK - 18 hours ago
Integrated marketing agency iris has been appointed by Southern Comfort to create a relationship marketing programme. Iris will

Ikea hunts direct marketing shop for CRM job
DM Bulletin, UK - 19 hours ago
The Swedish DIY chain has taken a number of steps to improve its CRM in the UK, having launched its first loyalty scheme last year.


SearchCRM.com
Voices of CRM: John Roberts
SearchCRM.com, MA - 20 hours ago
John Roberts, CEO of SugarCRM, joins us in SearchCRM.com's third podcast with industry experts, executives and luminaries in the CRM market.


Some weeks there’s just more to write about than other weeks. It’s like the weather — sometimes there just seems to be more of it than other times. Take last week, for example. Just north of Boston some communities received as much as 19 inches of rain. The last few days in CRM have had the same kind of “when it rains, it pours” character to them. Consider what’s happened: RightNow bought Salesnet, Salesforce.com further expanded the definition of the on-demand market, and NetSuite began taking on SAP.

CDC teams up with Microsoft for SaaS CRM
CRM-Forum News, UK - 6 minutes ago
In a further sign of its CRM market ambitions, CDC is teaming up with Microsoft to provide ther latter's CRM products on a software as a service model.

Russian bank sees ROI on Teradata CRM
CRM-Forum News, UK - 9 minutes ago
Russian Standard Bank (RSB), the country’s top retail lending private bank, had completed the first-phase implementation of Teradata CRM.

Top Tips For CRM
WebProNews, KY - 20 hours ago
Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM).
Pivotal CRM Announces New Customer TMCnet
CDC Software's Pivotal CRM Selected by Asset Manager; Pivotal's Business Wire (press release)
CDC Software's Pivotal CRM Selected by Asset Manager CRM Today
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CRM Vendor TeaLeaf Announces TeaLeaf CX
TMCnet - 1 hour ago
TeaLeaf, a vendor of “Customer Experience Management” products, has introduced TeaLeaf CX, a comprehensive data store providing what company officials
A Fresh Pot of Insight Destination CRM
TeaLeaf Takes Online Customer Experience Management to a New Level PR Newswire (press release)
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