September 2005


Customer Loyalty: The Real Payoff The links between loyalty programs and referrals have a significant impact on the bottom line.

The 2005 CRM Market Leaders, Part 2
Destination CRM, NY - Sep 30, 2005
The trend is toward embedding analytics with marketing automation, adds Sheryl Kingstone, CRM program manager and industry analyst at Yankee Group.

The 2005 CRM Elite, Part 2
Destination CRM, NY - Sep 30, 2005
ones that describe how Randy Adler, president of Kansas City Audio-Video, felt after running into problems with the IT consultant for his previous CRM package.

The 2005 CRM Market Leaders, Part 3
Destination CRM, NY - Sep 30, 2005
While everyone loves the idea of out-of-the-box simplicity when it comes to CRM implementations, it's hardly the case, especially with on-premise solutions.

The 2005 CRM Market Leaders, Part 1
Destination CRM, NY - Sep 30, 2005
Categories and Criteria: CRM magazine's fourth annual Market Leader awards feature some enhancements over previous years. One such
Onyx Lures CRM Customers with Credit Offer NewsFactor Network
On-demand CRM growing in popularity as Oracle prepares for ComputerWeekly.com
CRM Vendors Offer Migration Deals Destination CRM
Forbes - Puget Sound Business Journal - all 14 related

Putting CRM in Context
Destination CRM, NY - Sep 30, 2005
In today's tech-driven world we have seen rapid adoption of collaboration software to augment and add value to existing CRM investments.

It's Time to Redefine CRM
Destination CRM, NY - Sep 30, 2005
Times have changed for CRM and its relationship with marketing, the key activity in a company's value chain that can be impacted by a CRM initiative.

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Major Indian Firms Choose EGain Solutions For Superior Customer ServicePUNE,INDIA. (

Kana Software Inc. said on Friday that it has raised about $4 million in working capital through a private stock sale.

Onyx Lures CRM Customers with Credit OfferIn a move aimed to take advantage of the current broad reorganization and resultant confusion in the market for customer-relationship management (CRM) applications, Onyx Software (Nasdaq: ONXS) thi

You’ve mastered the basics, and you’re ready for more: more customization, more best practices, more tips and tricks for getting the most out of Professional Edition. Don’t miss this opening session in which Tom Wong and a cast of leading…

FrontRange Solutions Honored with 2005 CRM Leader Awards
TMCnet (press release) - Sep 30, 2005
30, 2005 — CRM Magazine, the preeminent business publication covering the discipline of Customer Relationship Management, has recognized FrontRange Solutions

PacificNet Epro Selected by Bank of China to Provide CRM
TMCnet (press release) - Sep 30, 2005
HONG KONG –(Business Wire)– Sept. 30, 2005 — PacificNet Inc. (Nasdaq:PACT), a leading provider of customer relationship management (CRM), call center

Broker To Deploy Entellium Hosted CRM for 5,000 Users
CIO Today, CA - Sep 30, 2005
Liz Herbert, an analyst at Forrester Research Inc., said the 5,000-seat project is a large one in the hosted CRM market, where the industry average for

NetSuite Named CRM Market Leader by CRM Magazine for Second
PR Newswire (press release), NY - Sep 30, 2005
today announced that CRM Magazine has recognized NetSuite as a CRM Market Leader in the SMB Suite CRM category for the second consecutive year.
Required Reading: The Mobile Revolution Rings True Destination CRM
all 3 related

Business E.piphany Incorporated LKQ Corporation Navigant Consulting Inc. Chicago: SSA Global Completes Acquisition of E.piphany; Company demonstrates commitment to growing Customer Relationship …

You’ve mastered the basics. Now take your marketing deployment deeper. Join us to see how marketing professionals can use Salesforce in innovative ways to manage all their marketing operations and programs. Get new ideas on going beyond lead and campaign…


In today’s marketplace, the word “solution” appears beside the word “software” so frequently that we unconsciously stutter the pair of words rather than one or the other when talking about new purchases or shopping for something to aid our businesses. This is marketing genius. Somewhere, the standard-issue salesperson who first married the two words ought to be kicking back with an umbrella-topped drink, content in a lifestyle with no cares.


At the heart of any customer relationship is trust. Knowing how healthy that trust is in your company and its execution starts with knowing expectations your prospects and customers have. Many companies can easily list off these expectations of their customers in a rapid-fire litany, yet have no idea how these expectations are prioritized, and worse yet, if they are fulfilling secondary needs instead of primary ones.

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